Packaging Design
Banana Hak Muk (The Flavor Factory)
Banana Hak Muk (The Flavor Factory)
Transforming ordinary bananas into extraordinary flavor experiences through creativity and craftsmanship.
Embedded Files
The Concept
The Concept
This packaging design for Banana Hak Muk captures the playful energy and creative spirit of The Flavor Factory. The visual language celebrates both the natural goodness of bananas and the innovative flavor combinations that make this product unique.
Key Features
Key Features
Vibrant Visual Story: Illustrations depict the journey from banana selection to flavor creation
Character-Driven Design: Factory workers shown with enthusiasm and personality
Color Psychology: Warm yellows and browns connect to natural ingredients while bold accent colors represent flavor innovation
Functional Aesthetics: Package structure protects the product while creating an engaging unboxing experience
Design Philosophy
Design Philosophy
The packaging serves as a window into The Flavor Factory's world—where ordinary ingredients undergo extraordinary transformation. Each visual element reinforces the brand message that flavor creation is an art form requiring both imagination and precision. The design invites consumers to participate in this creative narrative, making the product experience begin long before the first taste.
Project Details
Timeline
2024
My Role
Brand Designer, Art Director, Packaging Designer
Services
Visual Identity Logo Design Brand Guidelines
Tools Used
Adobe Illustrator
“Packaging design requires meticulous planning and attention to detail to achieve the best possible outcome, both in terms of resource efficiency and the time invested in the process.”
“Packaging design requires meticulous planning and attention to detail to achieve the best possible outcome, both in terms of resource efficiency and the time invested in the process.”
- PongpondK -
The Product
Google Sites
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