Creative Director & Designer
Creative Director & Designer
I'm Pongpond (Jack), founder of Saratay House, Saratay Events and creator of Thailand's largest Taylor Swift fan experiences. My work spans creative direction for 8 major events including The Eras Tour Film (1,000+ attendees) and Southeast Asia's first coordinated 7-country fan gathering.
I've authored 200+ song analyses through Songbook, designed complete brand identities, and developed multiple websites from concept to execution. My design portfolio showcases versatility across digital platforms, print materials, and experiential environments.
Currently a junior Communication Design student at Bangkok University, I blend strategic thinking with creative execution to transform artistic concepts into meaningful experiences that build communities and create lasting memories.
Graphic Design Event Planning Brand Identity
Web Design Content Writing Visual Storytelling
Motion Graphics Creative Direction
EVENT PLANNING & EVENT MANAGEMENT
The grandest assembly of Swifties in Thai history, this exclusive screening transformed the majestic Siam Pavalai, Thailand's largest cinema, into a Taylor Swift celebration. As Creative Director, I designed the complete event experience from pre-show activities to custom tickets and venue branding.
FEATURED PROJECT