DIGITAL DESIGN
DIGITAL DESIGN
Creating intuitive, engaging digital experiences that connect users with content in meaningful ways. My digital design work spans websites, user interfaces, and interactive experiences.
Year
Role
Platform
Users
The Saratay House website serves as the digital hub for Thailand's premier Taylor Swift fan community. I designed and developed this platform from the ground up to serve multiple functions: event announcements and ticket sales, fan content repository, and community engagement center.
The design adapts to reflect each new Taylor Swift era while maintaining cohesive navigation and functionality. The site seamlessly integrates ticket purchasing systems, content management for our extensive blog archive, and social media feeds that keep fans connected to the latest community activities.
Responsive design that works flawlessly across all devices
Custom event ticketing system with seat selection
Content management system for 400+ articles
Era-adaptive design that changes with new album releases
Integrated social media feeds and sharing capabilities
Merchandise gallery and event photo archives
01
The foundation of any successful digital project begins with understanding. I conduct thorough research to identify user needs, business objectives, and technical requirements. This includes competitor analysis, user interviews, and establishing key performance indicators that will guide design decisions.
02
With a clear understanding of objectives, I develop the structural framework that organizes content and functionality. This includes creating user flows, site maps, and navigational systems that ensure intuitive movement through the digital experience. My focus is on creating logical pathways that feel natural to users.
03
I transform abstract concepts into tangible structures through wireframing and interactive prototyping. This allows stakeholders to visualize the experience and provides opportunities for early user testing. I iterate based on feedback, refining the experience before investing in high-fidelity design.
04
With a solid foundation in place, I develop the visual language that brings the experience to life. This includes creating comprehensive style guides, responsive layouts, and interactive elements that reflect the brand identity while enhancing usability. I focus on creating designs that are both beautiful and purposeful.