Creative Director & Designer
Creative Director & Designer
I'm Pongpond (Jack) พงศ์ภรณ์ การทรัพย์เวชกิจ, a Communication Design graduate from Bangkok University and founder of Saratay House and Saratay Events. My work includes creative direction for 8 major events, including The Eras Tour Film (1,000+ attendees) and Southeast Asia's first coordinated 7-country Taylor Swift fan gathering.
I've authored over 200 song analyses through Songbook and created Between the Lines, an independent interactive editorial project that explores music through lyrical analysis, visual storytelling, and immersive web design. My creative work also spans brand identity, UX/UI design, information design, and website development, bringing concepts to life across digital, print, and experiential platforms.
Combining strategic thinking with creative execution, I aim to transform artistic ideas into meaningful experiences that connect people, celebrate storytelling, and build lasting communities.
Graphic Design Event Planning Brand Identity
Web Design Content Writing Visual Storytelling
Motion Graphics Creative Direction
EVENT PLANNING & EVENT MANAGEMENT
The grandest assembly of Swifties in Thai history, this exclusive screening transformed the majestic Siam Pavalai, Thailand's largest cinema, into a Taylor Swift celebration. As Creative Director, I designed the complete event experience from pre-show activities to custom tickets and venue branding.
FEATURED PROJECT